Client: Dyson Purifier BP03
Insight: People go to places in the outdoors to breathe in the clean air.
Big Idea: Have clean air at home, just like the outdoors.
Outdoor
My outdoor ad is a transparent billboard that allows you to see the mountain tops or forest views along the highway or beside the road. This illustrates Dyson Purifier BP03, which “Makes the freshness of the mountain/forest/clean lake air yours.”