Client: Bang & Olufsen home speakers
Insight: People want a home that is decorated in good taste.
Big Idea: Our speakers are so well designed, that in a room that has strong interior design, you won’t be able to see it.Emerging
To demonstrate how Bang & Olufsen Home Speakers blend seamlessly into any design style, we created a VR game. It is set in a museum where you can compete with a friend. You can choose your preferred interior design style, such as “pop art.” Player 1 is tasked with hiding five B&O speakers within a well designed room. And then Player 2 is tasked with finding them, which is going to be very difficult.
Experiential
To illustrate how Bang & Olufsen Home Speakers blend seamlessly with any design style, we’ve created the interior design exhibition along with a game. Scan a QR code at the entrance, and it will lead you to a website. Inside the exhibition, you’ll find 10 uniquely designed rooms, each showcasing a different style. There are 20 B&O home audio speakers throughout the exhibition. You can use your phone to scan objects you believe are B&O speakers on the website. 
